Why Do Customers Want to Buy From You?

This is the classic question asked as part of any strategic marketing plan in the situation analysis section. Do you have a list of the reasons why customers prefer you versus your competition? In addition to your company, can you list the features and benefits of each product or separate services for your channel partner [...]

By | August 29th, 2017|Branding|0 Comments

What Drives Business, Brand or Marketing?

Manufacturers drive awareness, distributors generate sales As manufacturers and distributors begin preparing for 2017/2018 joint planning, both sides need to first develop their own marketing and branding plans for the coming year. Manufacturers are now developing their marketing plans, typically using on advertising to end-user's as a primary communications and marketing tool. While much advertising [...]

By | July 23rd, 2017|Branding|0 Comments

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