Strategic analysis is the first step which guides all others.

Marketing is no longer solely about the 4P’s. It’s about engagement. It’s about how customers engage with you and you engage with them. Marketing is about:

  • Defining how you are going to reach customers and prospects
  • Identifying and communicating your value proposition
  • Launching and promoting products and services
  • Reinforcing “why you”
  • Capturing share of wallet
  • Anticipating needs
  • Spreading your “word” to all who impact your customers and whom you want your customers to be

And creating an environment where prospects and customers want to do business with you.

  • Branding
  • Promotions
  • Collateral
  • eMarketing
  • Database/CRM development
  • Customer segmentation
  • Market Research

And other out-reach initiatives that get more people to buy from you regularly.

Marketing becomes the essence of your organization. It is also the tactical elements of:

  • Branding
  • Promotions
  • Collateral
  • eMarketing
  • Database/CRM development
  • Customer segmentation
  • Market Research

And other out-reach initiatives that get more people to buy from you regularly.

Today’s marketing encompasses much more than the historical events, promotions, and collateral. Leading distributors are embracing marketing, recognizing that marketing is a growth driver and a channel differentiator. Manufacturers recognize that effectively reaching the channel, gaining share of their sales organization, communicating to installers and connecting to influencers are critical to success. Broader outreach, cost-effectively, is needed to break through today’s clutter.

Channel Marketing Group works with distributors and manufacturers to: 

  • Design engagement initiatives
  • Segment customers and develop persona
  • Develop communication initiative
  • Launch new products
  • Generate leads
  • Develop promotional and incentive initiatives
  • Recapture business and ensure optimization of recency and frequency of purchasing to maximize monetization
  • Redesign engagement and sales coverage strategies
  • Integrate digital marketing
  • Solicit manufacturer engagement for distributors
  • Capture distributor interest for manufacturers
  • Design joint business planning processes to collaboratively drive growth
  • Conceive annual marketing plans for distributors

Ready to take the next step in your marketing journey? Let us help you craft the vision and develop the strategy to accelerate your growth.