Marketing becomes the essence of your organization. It is also the tactical elements of:
- Database/CRM development
- Customer segmentation
- Market Research
And other out-reach initiatives that get more people to buy from you regularly.
Today’s marketing encompasses much more than the historical events, promotions, and collateral. Leading distributors are embracing marketing, recognizing that marketing is a growth driver and a channel differentiator. Manufacturers recognize that effectively reaching the channel, gaining share of their sales organization, communicating to installers and connecting to influencers are critical to success. Broader outreach, cost-effectively, is needed to break through today’s clutter.