New Pathways to Growth: Channel Marketing Group

While many companies continue to review their operations to identify additional profit improvement opportunities, it is important to remember that revenue generation is essential to survival. Without sales, there cannot be profits to pay for expenses. Generating profitable growth requires a plan. A plan to support the existing business and one for growing the business. Taking market share and seeking new opportunities are the keys. This is achieved through researching needs and opportunities, segmentation and diversification, focus and execution. Don't be afraid to look for new venues as markets are changing.

Recent Happenings
Marketingopoly is Here - learn about CMG's unique contractor-oriented strategic marketing workshop Stan Rydzynski joins CMG as an Associateo Partner Capturing the Energy Efficiency Opportunity. CMG & BtB Form Energy Smart Marketers. Read the press release Channel Marketing Group and Allen Ray Associates conducted an electrical contractor / end-user Green Survey. Over 1000 responses were gathered. Click here to learn more about the study and obtain a copy of the results for only $249, contact us
Recent Articles & Presentations Ask about our series of 10 contractor marketing articles you can use in your marketing materials or as a branded handout to your customers - only $99! Why Do Customers Buy From You? How to Grow In the New Economy 4 R's of Driving Growth in a Recession Turning Green Into Green Marketing Planning for '09 The Credit Card Crunch Driving Your Top Line: Price vs. Incentives Preparing Your Marketing for 2009 The Never Ending Quest for Training Understanding Each Others' Issues Facing Our Issues - Channel Challenges Special Teams Can Help You Win in a Slow Market ... Identifying Niche Opportunities Meeting Your Customers' Customer Extra! Extra! Winning in a Slow Market Creative Offense Drives Sales Growth Gaining Intelligence to Grow Sales http://www.channelmkt.com/Turning Green Into Green - Article.pdf Fine Tuning Your Operations Private Labeling Generics Overtaking Private Labeling as a Threat to Brands Reps Squeezed in the Middle of Private Labeling Private Labeling in the Electrical Industry Protecting Yourself Legally Contractors Speak on the Value of Brands & Acceptance of Private Labeled Products Direct Feedback from Contractors Regarding Private Label Brands Myths & Realities of Private Labeling Manufacturers Speak on Private Label Challenges Distributors Speak...Why Interested in Private Labeling Private Labeling Distributor Research Other Topics Turning Paper Into Profits - The Changing Landscape of Invoicing Making it Easy for Contractors - E-Invoicing as a Distributor Advantage Electrical Distribution Consolidation Accelerates. 2005 Top 154 Distributors Consolidation ... The Changing the Electrical Landscape Distributor Best Practices in Dealing with Fuel Costs Gaining A Competitive Advantage By Marketing e-Business

ElectricalTrends

Read what over 6,000 electrical distribution industry professionals have read since January 2010!

Visit our blog at ElectricalTrends.

Channel Challenges & Opportunities

for those involved in lighting and energy efficiency

Lighting frequently represents up to 30% of a full-line electrical distributors' business plus there are hundreds of distributors and ESCO's who focus solely on lighting. This presentation highlights a number of challenges and opportunities these distributors and their manufacturers face.

This presentation is an example of how CMG can research a market opportunity for your association.

Interested in what contractors are thinking?

Ask about our 2010 Electrical Contractor Insights Research Report. Only $59

Channel Marketing Group recently collaborated with Allen Ray Associates to write a chapter on Private Labeling for OUTLOOK 2009 a compilation of trends identified in Facing the Forces of Change®: Lead the Way in the Supply Chain.

With growing interest in improving product procurement and sourcing by distributors, this accelerating trend is important for all to understand.

Click here to order your copy of Outlook 2009. Click here to purchase our research on off-brands and private labeling.