Team – Channel Marketing Group

Meet the CMG Team

David Gordon

Principal

David founded Channel Marketing Group in 2000 after spending a year with SourceAlliance.com, five years at IMARK Group, and more than 10 years in the performance marketing industry, where he helped companies in 60+ industries with strategies to accelerate growth and increase customer engagement.

He writes for Electrical Wholesaling, Modern Distribution Management, Industrial Supply, Supply House Times, and The Canadian Electrical Wholesaler as well as IMARK Group publications. He also authored a chapter in NAW’s Outlook 2009 on Private Labeling.

David helps clients achieve goals such as increasing sales and market share, acquiring new customers, account penetration, improving customer retention, customer satisfaction, and building and enhancing brand awareness. He also conducts market research comprising voice of customer, competitive assessment, and industry trends. David is the publisher of ElectricalTrends.

dgordon@channelmkt.com

Gene Biben

Vice President

Gene Biben is a 30+ year veteran of the electrical industry having led Joseph E. Biben Sales Corp (Biben Sales), a leading electrical manufacturer representative in the MidAtlantic region.

Having retired from the agency, Gene is focused on sharing his knowledge and insights to help manufacturer representatives and manufacturers collectively drive growth. He was a NEMRA president and has served on NAED, manufacturer and distributor advisory councils.

genebiben@channelmkt.com

Chuck Labow

Vice President, HVAC Market Leader

Chuck Labow leads Channel Marketing Group’s HVAC-R consulting division, bringing over two decades of experience in sales, marketing, and channel strategy across the electrical and HVAC-R industries. Known for his practical, growth-oriented mindset, Chuck assists manufacturers, distributors, and rep agencies in navigating market changes and enhancing go-to-market performance.
He also serves as the editor and content strategist for HVACRtrends.com, curating insights and trend analyses to support informed decision-making throughout the channel.

Previously, Chuck was President of Chalfant Manufacturing, where he repositioned the company for long-term growth and led complex commercial projects in collaboration with national distribution networks. Prior roles have included VP Sales for a manufacturer as well as working for a manufacturer representative and a distributor in multiple roles. His leadership style combines strategic thinking with a commitment to execution, mentorship, and long-term relationship-building.

clabow@channelmkt.com

Executive-in-Residence Program

Channel Marketing Group’s Executive-in-Residence program enables us to tap into industry experts to support our clients. These individuals have significant industry experience or subject matter expertise and help us deliver ideas that generate results for clients. We bring the experts to help you succeed.

Contact us if you would like to participate in our Executive-in-Residence program.

Kevin Coleman

Market Research

Kevin Coleman is a market and competitive intelligence leader. He leverages a wide toolset of qualitative and quantitative methods to uncover unmet needs, opportunities and voice of the customer insights. He provides a cadence of insights to executives and sales teams providing executives with time-critical insights on markets and customers and supports analytical tasks ranging from quarterly earnings calls to mergers and acquisitions.

Kevin contributes to ElectricalTrends, HVACTrends and Industrial Supply Trends for Channel Marketing Group and leads the research for CMG's vertical research reports including data centers, healthcare, and other key market segments.

Kevin Coleman recently served as Director, Market Intelligence at Signify North America. He focused on supporting the professional channels with market forecast and share, analysis of competitors and the external business environment with particular attention to the construction industry. He developed multiple geographic and segment level models providing insights of opportunities. Adept at market research of customers, influencers, distributors and sales representatives. In addition, responsibilities included supporting strategic planning and M&A analysis. While at Signify, he developed a central repository portal for both consumer and professional market and competitive data leveraged throughout the company. He also held market and competitive intelligence, strategy and consulting roles in the telecommunications and defense industries.

He has experience in multiple industries, including lighting and electronics, consulting, enterprise telephony and contact centers, and national security and defense. The common thread across all of these experiences has been industry transition, and he has led teams that have forecasted, tracked and managed through technology transitions.

kcoleman@channelmkt.com

John Gunderson

Pricing and Industrial Supply Insights

John Gunderson is a senior executive with more than 25+ years’ experience leading category management, sales, marketing, pricing, analytics, and eBusiness with industrial supply distributors. He facilitated the launch of Channel Marketing Group's Industrial Supply Trends (www.industrialsupplytrends.com) initiative and collaborates with industrial supply distributors and serves as the Director, Distribution Strategy for the Industrial Supply Association.

jgunderson@channelmkt.com

Prior to joining Channel Marketing Group, John developed his career at leading companies such as Crescent Electric Supply Company, HD Supply Power Solutions, White Cap Construction Supply, Anixter/WESCO, Modern Distribution Management, Dorn Group, and EIS-INC.

Click here to learn more about Kevin and here to contact him.

Note: All participants in the Executive-in-Residence program have signed confidentiality agreements with Channel Marketing Group.