Channel Marketing Group specializes in your industry. We’re not interested in being generalists, picking up new clients in emerging markets, then scrambling to learn their industry so we can bid for their business.
We’ve worked with and for the electrical, lighting, construction, plumbing, HVAC, and related industries for a combined 100+ years, and that’s where we focus our time and attention, yielding impactful ROI for our clients.
The electrical industry remains the foundation of our consulting practice, the proving ground of our channel marketing, customer engagement, and sales management experience. We’ve worked with manufacturers, distributors, and reps to reach end customers that include contractors, industrial facilities, and engineers. Our team has spent their entire careers working in and/or with this industry and remain valued advisors and consultants to those navigating the increasingly competitive market. Channel Marketing Group also publishes ElectricalTrends, a website dedicated to industry news and insights.
Once exclusively part of our electrical practice, the lighting industry has grown by leaps and bounds, and we’ve evolved to make it an area of specialization. With more than 30 years working in the lighting industry, our team’s pedigree boasts stints with lighting companies ranging from start-ups to industry conglomerates and everything in between; from specification lines to those focused on “white goods” to support the renovation market, as well as controls. We’ve conducted research with lighting specifiers and contractors; worked with, and solicited input from, lighting reps, supply reps and distributors; and helped manufacturers address market insight and business strategy questions/issues that drive performance. Since 2017, we’ve run a quarterly Pulse of Lighting study available to the industry on behalf of an analyst firm. No other consulting group offers our depth of knowledge in, and connection to, the lighting industry.
With our deep roots in the electrical and lighting industries, it was a natural progression to reach out to related industries. After working in and with adjacent industries, we understand the issues faced by contractors, plumbers, and HVAC specialists, and we can use this experience to help them boost their business. We supplement our own experience by bringing in “Executives in Residence” who have deep knowledge after decades in their respective industries, such as our plumbing expert, who boasts 50 years in the trade.
The global fire protection system market size is estimated to reach $95.4 billion by 2025, fueled by developments in the construction industry, increasingly restrictive regulatory compliance and growing adoption of wireless technology in fire detection systems. With a Kidde veteran on our team, we’re well-versed in the fire-safety industry, offering a unique understanding of both the consumer and industry channels available to manufacturers developing these products. With its close connection to the construction and HVAC industries, it is a natural fit for Channel Marketing Group’s 100 years of industry-specific channel marketing experience.