Team – Channel Marketing Group

Meet the CMG Team

David Gordon

Principal

David founded Channel Marketing Group in 2000 after spending a year with SourceAlliance.com, five years at IMARK Group, and more than 10 years in the performance marketing industry, where he helped companies in 60+ industries with strategies to accelerate growth and increase customer engagement.

He writes for Electrical Wholesaling, Modern Distribution Management, Industrial Supply, Supply House Times, and The Canadian Electrical Wholesaler as well as IMARK Group publications. He also authored a chapter in NAW’s Outlook 2009 on Private Labeling.

David helps clients achieve goals such as increasing sales and market share, acquiring new customers, account penetration, improving customer retention, customer satisfaction, and building and enhancing brand awareness. He also conducts market research comprising voice of customer, competitive assessment, and industry trends. David is the publisher of ElectricalTrends.

dgordon@channelmkt.com

Gene Biben

Vice President

Gene Biben is a 30+ year veteran of the electrical industry having led Joseph E. Biben Sales Corp (Biben Sales), a leading electrical manufacturer representative in the MidAtlantic region.

Having retired from the agency, Gene is focused on sharing his knowledge and insights to help manufacturer representatives and manufacturers collectively drive growth. He was a NEMRA president and has served on NAED, manufacturer and distributor advisory councils.

gbiben@channelmkt.com

Executive-in-Residence Program

Channel Marketing Group’s Executive-in-Residence program enables us to tap into industry experts to support our clients. These individuals have significant industry experience or subject matter expertise and help us deliver ideas that generate results for clients. We bring the experts to help you succeed.

Contact us if you would like to participate in our Executive-in-Residence program.

Kevin Coleman

Market Research

Experienced Electrical / Lighting Industry Market Research Specialist

Kevin Coleman recently served as Director, Market Intelligence at Signify North America. He focused on supporting the professional channels with market forecast and share, analysis of competitors and the external business environment with particular attention to the construction industry. He developed multiple geographic and segment level models providing insights of opportunities. Adept at market research of customers, influencers, distributors and sales representatives. In addition, responsibilities included supporting strategic planning and M&A analysis. While at Signify, he developed a central repository portal for both consumer and professional market and competitive data leveraged throughout the company. He also held market and competitive intelligence, strategy and consulting roles in the telecommunications and defense industries.

Click here to learn more about Kevin and here to contact him.

Note: All participants in the Executive-in-Residence program have signed confidentiality agreements with Channel Marketing Group.