Why Partner with Channel Marketing Group?

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Our Experience

Since 2001, Channel Marketing Group has offered strategy and marketing consulting services to manufacturers, distributors, manufacturers reps, and associations focused on the electrical, lighting, HVAC, and plumbing industries. With its principals’ channel expertise, the company also serves the broader construction and industrial trades.

More importantly, our experts have worked in and with those industries, so their knowledge, experience, and relationships within the marketplace run deep. With exposure to more than 60 industries as well as over 100 years of industry experience, the team has completed successful engagements with more than 150 companies, from $10-million organizations to national and multi-national chains.

While companies operating in these markets share many of the same challenges, CMG believes every company and every project is unique, so proven methodologies are always customized to help clients achieve desired outcomes through an individualized approach.

We’re committed to developing a marketing strategy and plan that integrates with your operational, organizational, and financial business goals

Our Philosophy

We do that with a 360° strategy, generating big ideas that drive results. First, we understand your market and industry, your products and your people. We work with you to define your goals and objectives, supporting that deep dive with market research, customer engagement strategies, and strategic planning. We can help you plot your marketing plan and assist your sales team in carrying out a multi-channel strategy that drives growth and revenue.

We understand that no one department or function succeeds alone, and that marketing is just one segment of a broader business strategy. That’s why we’re committed to developing a marketing strategy and plan that integrates with your operational, organizational, and financial business goals. Working with all elements of your channel, we generate “win-win” strategies that generate buy-in and success.

Every company is unique; so are its objectives, strategies, goals, and measures. We partner with your team to deliver business intelligence, market strategy, and bottom-line results.

INDUSTRY INSIGHTS

We take disparate information, synthesize it and extract insights and ideas