You have questions, we’ll get you answers

Markets change rapidly. Competitors act and you need to react. You know tomorrow will be different than today, but how? You need input but your team is focused on today’s business. And you need more than just the data.

You need someone to sift through it, make sense of it and, ideally, make some recommendations. You need informed research findings, not just raw data. Channel Marketing Group helps companies obtain the information that they need to identify opportunities, make decisions and move forward … cost-effectively.

“Every attempt to move forward requires the knowledge of the past and present to formulate a strategy to grow profitability.”

You need informed research findings, not just raw data.

Channel Marketing Group helps companies obtain the information that they need to identify opportunities, make decisions and move forward … cost-effectively.

We conduct research utilizing:

  • eSurveys
  • Dialogues
  • Focus groups
  • Advisory councils

And our years of channel and industry ensure we ask the right questions.

We’ve helped clients:

  • Identify
    • The size of the commercial trench drain market, key product market mix and the importance of “buy in America” from engineers.
    • Identify key decision drivers for contractors in product categories.
  • Assess
    • Customer perception of their eCommerce offering.
    • End-user brand preference for manufacturers.
  • Conduct customer satisfaction surveys for:
    • Distributors who sought customer feedback to improve satisfaction and calculated customer satisfaction indices for the company and regions.
    • Manufacturer reps seeking how they perform for their distributors.
    • Manufacturers who need to gain distributor input.
  • Determine
    • The state of the point of sale / point of transfer market in the electrical distribution industry.
    • The distribution size of the power transmission industry.
    • Market potential for territory growth, branch expansion, and mergers & acquisitions
  • Solicit insights on:
    • Marketing tools for a manufacturer to develop.
    • Supplier decision drivers.

When you have questions, we’ll get answers.