The world of distribution is becoming more challenging: Consolidation across the construction and industrial trades, tighter customer turnaround times, the growing need for significant technology investments, declining margins, new channels, and the changing nature of sales require distributors to think more strategically than ever before to achieve their goals. 

But as the list of challenges grows, so does the number of growth opportunities. This is where Channel Marketing Group can help. While you focus on delivering for your customers, we focus on helping grow your business. We can research your market, survey your customers, evaluate your competitive landscape and utilize our experience in working with distributors to generate new ideas that deliver impactful results.  

We know that distributors think about market dynamics and act upon change differently than manufacturers, so we’ve developed methodologies that work within your wheelhouse while expanding your vision. Our Growth Planning System (GPS), designed specifically for distributors, is a five-phase, integrated approach meant to help you excel and exceed your organizational goals. We meet with your leadership team, solicit and gather input from key stakeholders, perform quantitative analysis, and make strategic recommendations. Then, we help you execute on that plan. 

Areas where Channel Marketing Groups helps manufacturers include:

• Strategic planning
• Growth Planning System
• Market size and share research
• Facilitate strategic workshops and retreats
• Customer satisfaction surveys
• Promotional initiatives and incentive programs
• Advisory services

Today, the very foundations of a manufacturer rep’s business shift and change from week to week. Consolidation of suppliers and reps, the challenge of attracting new lines to expand your value proposition, the growing need for technology investments and technical product support, and a plethora of products to promote require so much attention that you’re challenged to find the time to determine and execute upon your longer-term business plan.

The Channel Marketing Group team has deep experience working with manufacturer reps, as consultants and as part of their team. We understand the connection between manufacturer, distributor, specifier, and end-buyer; We are uniquely positioned to provide strategy, guidance, and ideas to help you develop and execute on marketing initiatives to gain brand preference, earn shelf space, train staff, plan for growth, and assist in developing customer opportunities.

Areas where Channel Marketing Groups helps manufacturers include:

• Strategic planning
• Manufacturer feedback and insights
• Distributor satisfaction surveys
• Marketing strategies
• Joint business planning guidance
• Advisory services

Due to our commitment to fostering relationships in the electrical, industrial, and construction trades, we’re active in key associations and marketing groups, ensuring our continued awareness and ongoing understanding of the issues and challenges companies must address to remain successful. Often, we are asked by these groups to partner with them to better engage with existing and potential members, as well as those organizations’ end customers. This active involvement affords us another lens for viewing critical issues and evolving best practices, ensuring we provide CMG clients timely counsel and insightful strategy.

Areas where Channel Marketing Groups helps manufacturers include:

• Strategic planning
• Membership-driven market performance and insights surveys
• Market research
• Services evaluation and development
• Membership satisfaction studies

For technology companies targeting the electrical, industrial, lighting, and construction fields, Channel Marketing Group can offer insights and ideas for gaining exposure and traction to the relevant audiences in the appropriate channels. Building on our knowledge of the end-buyers in those industries, we offer strategic planning, market research, customer engagement, and advisory services that both augment existing strategies and generate new ones.

Areas where Channel Marketing Groups helps manufacturers include:

• Construction & Industrial Market Insights
• Lead generation
• Aligning Value Proposition with Electrical Distributor Needs
• Market Research
• Marketing to Construction & Industrial Channels