You need someone to sift through piles of data, make sense of it, and offer informed recommendations. We do that—comprehensively and efficiently.
Market research that delivers business intelligence
Some questions we’ve helped clients answer include:
• Am I effectively serving my customers?
• What is our market size? By product category?
• What is the market potential for territory growth?
• What are distributor decision drivers in evaluating specific product categories?
• What are the customers’ perceptions of a distributor’s website?
• Do electrical engineers put stock in the “buy-in-America” stamp?
• Is my brand preferred?
• Where should I open a new branch?
• What is the state of the point-of-sale market in electrical distribution?
• What is the distribution channel size of the power transmission industry?
We’ve answered these questions, and many more, utilizing e-surveys, interviews, focus groups, advisory councils, and data analysis designed specifically for our clients’ specific ecosystems. We’re ready to help you uncover the business intelligence you need to make decisions and move forward.
Voice of Customer Research
Voice of Customer Research
• Customer satisfaction for distributors
• Distributor satisfaction for manufacturers
• Distributor satisfaction for manufacturer reps
• Sales feedback via our Rep360
• Branch-level feedback from national accounts
• Quantitative customer analysis
Market Share/Size Research
Market Share/Size Research
• Market size and market share
• Key product market mix
• Competitive insights
• Market potential for territory growth and branch expansion
• M&A research
Sales and Marketing Insights
Sales and Marketing Insights
• Sales organization evaluation
• National account insights
• Customer experience analysis
• E-commerce effectiveness
Market research should be about more than columns of numbers, empty percentages, and glaring statistics. Your key performance indicators may be different than your competitor’s, or maybe you’re not even sure what your key performance indicators should be.
We research the information that impacts your business—whether it’s the voice of the customer, market geography, digital footprint, product market size, or something else—and deliver actionable business intelligence that drives desired business outcomes.
Our market research is insight you can use, not data you can’t decode.