Effective marketing conveys your unique value proposition to potential and existing customers. It speaks their language, finds them where they do business, and promises the precise customer experience buyers desire. That’s why we like to think of it as your customer engagement strategy.

We’re not an ad agency. We’re a consulting firm that helps you develop a smart marketing plan based on your business goals, customer needs, and channel requirements. We’ve been helping distributors and manufacturers for years, so we know what and how to communicate to your customers, whether you are a manufacturer, distributor, rep or service provider to the construction and industrial industries.

We are experienced idea generators rooted in customer and channel insights. Our industry knowledge, combined with our assessment of your business needs, will deliver a targeted marketing plan based on hard data, customer insights and expectations, and emerging trends in the marketplace.

What will we do?

• Recommend annual marketing plans
• Segment customers and develop personas to support messaging
• Develop and manage incentive and frequent buyer programs
• Develop promotional initiatives
• Redesign engagement and sales coverage strategies
• Conceive digital marketing initiatives
• Identify manufacturer engagement approaches for distributors and reps
• Capture distributor interest for manufacturers
• Design joint business-planning processes to collaboratively drive growth

We’re a consultative resource—steeped in marketing strategy and idea generation—that provides marketing direction while serving as a partner for you marketing team. We evaluate the overall marketplace, align it with our knowledge base about your industry, then build a data-based strategic plan that meets your needs. 

In other words, we give your marketing meaning that makes an impact.